CIBC - Canadian Paralympic Committee

'Shatter Barriers' was developed for CIBC to highlight their sponsorship of the Canadian Paralympic Committee. The campaign celebrated the message that 'disability doesn’t limit greatness,' featuring six online videos with Paralympic athletes Chelsey Gotell and Josh Cassidy. The creative showcased their inspiring journeys and achievements. To deepen the impact, we organized welcome events for returning athletes in Toronto, Vancouver, and Calgary, fostering inclusivity and challenging perceptions about disability.