To build excitement for the CIBC Run for the Cure and drive donations, I designed an interactive Photo Booth with a twist: participants had to 'pinky swear' to complete a circuit and take their photo. The playful activation captured thousands of shared images, spreading awareness and boosting engagement.
To bring attention to CIBC's new Mobile Investment Consultants, we leveraged the banks partnership with one of their longest, most famous clients.
We also did a series of 'surprise and delights' with local clients who were Edmonton Oilers fans.